Empowering attendees to become content creators is one of the most effective marketing strategies today. Sozhaa Events launched a user-generated content campaign for a global beverage brand’s product festival that turned the audience into an extension of the marketing team.
We installed interactive booths where guests could record short videos, share real-time reactions, and instantly post them to social media under the event hashtag.
Crowdsourcing Creativity
Our content managers curated the best user submissions and displayed them on LED screens throughout the venue. The campaign encouraged attendees to explore creativity while building community around the brand.
“It felt amazing to see my video featured live on the big screen. The event made everyone feel like a star.”
Ravi Narayanan, Attendee
This initiative proved that participation drives connection — when people see themselves as part of the story, they become natural brand ambassadors.
Results
The campaign generated over 3,500 user posts in two days, doubling the client’s organic reach and resulting in a 28% increase in post-event brand loyalty.