Influencers are the modern storytellers of brand experiences. For a luxury fashion brand’s runway showcase, Sozhaa Events curated a team of digital creators and lifestyle influencers who embodied the event’s aesthetic and audience appeal.
Each influencer was given creative freedom to share the event through their unique voice — creating a natural, authentic buzz across multiple platforms.
Strategic Collaboration and Authenticity
Our team managed every stage of the influencer collaboration — from selection and briefing to on-site coordination and content approval. Influencers received personalized media kits and exclusive backstage access, turning them into genuine brand advocates
“The best part was how personal everything felt. The event wasn’t staged — it was a story we got to tell our way.”
Neha Kapoor, Fashion Influencer
The partnership demonstrated that authenticity drives more engagement than scripted promotion. By letting influencers interpret the experience creatively, the brand achieved meaningful audience connection.
Results
The event saw a 400% spike in engagement during the campaign window and increased brand search volume by 62% across social platforms.